What Makes A Good Press Release?
There are many people who feel that press releases don’t create much impact and weight as they had before. And while it is true that there are some other people who use them incorrectly, still these releases can have a huge impact on helping to create buzz about your brand and products so long as it is written properly. Here are a few things that you need to be mindful about to be certain that your release can deliver the desired results to help you create an effective and impressive press release.
Number 1. Newsworthy – if you’ll look around, you are going to find lots of people writing news that are unworthy releases. You have to be sure that the release has got something that’s worth mentioning if you would like to become successful. This may be anything from introduction of new product, abnormal profits and so forth. As a general rule, you must not make a release that is not adding anything new to people.
Number 2. Informational – initially, people are using press releases in order to popularize their brands. You will not go anywhere if you are going to follow this process. Instead, you should make your press release to be informative. If you have introduced a new product, then you must not just focus on your company but you should tell more about the product specifically. You must also talk about statistics and facts regarding the product for journalists to find it interesting, pick it up and then either distribute or publish it.
Number 3. Timely – if the released is published at the wrong time, it is not going to create much of an impact as what you expect. Experts are recommending writers to send releases during productive hours of day. Thus, it is likely to catch the attention before 10 am. However, it is important for you to be aware of the day when you will send it out. Ideally, you must send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends because there’s just few or no people reading during this time.
Number 4. Easy to read – if the press release is written in hard to read language, don’t expect that it can grab plenty of attention. Not only that, no one is going to read or share it if it is not formatted beautifully. Your release should be written in an easy language and has to be formatted professionally so by that, people can have easy time of navigating through it.
Press releases can be both impactful and effective as long as it meets these 4 features.