Auto body marketing is vital to the success of any auto body shop. If you are running such a business, you may be lost about how to creatively market your shop so people will come to it. While a TV commercial or an ad in the phone book may work for some shops, it is usually the creative ideas that draw in the most customers. For you, that means you just have to think about new and innovative ways to get your name out there. Here are a few suggestions that may get you started.
It is important that your auto body marketing suit the season that you are in. If, for instance, you are trying to market during the summer, you may advertise your ability to install racks on the top of cars for luggage, or you could discuss tinting options for windows to keep cars cool. In some fall and winter months, you can focus on advertising for hail damage as that tends to be a problem during certain times of the year. Just make sure that any signs you put up or ads that you send out are actually fitting to the needs of your customers at the time.
You can always offer to host a car show at your shop to entice customers to come in. This is great if you do a lot of custom paint work and body kits because it allows people to see your work and get inspired for their own projects. If you have examples of cars you have worked on around the shop, you can give other people with nice cars a chance to show off their rides and hopefully want to use some of your services in the end. Post ads about the car meet on local forums and see what kind of results you get.
You can also try marketing your business by having a low price body repair day. You could set a fixed price for fixing damage on people’s vehicles that is drastically lower than what they normally would pay. It may take extra work, but it could draw in a lot of potential customers for the future. You can come up with a million other creative ideas like this on your own, and all you have to do is see them through. Hopefully you will find an auto body marketing plan that fits your business in time.